Why would settlers want to live in Virginia?

The primary goals of those establishing the Virginia colonies were to find precious metals and to find a passage to the Pacific Ocean for trading purposes.  Many settlers hoped to find silver and gold. They also thought that the Pacific Ocean was nearby.  They sought to find a shorter trade route to the Pacific Ocean from the Atlantic Ocean.  These goals were largely not achieved.  Instead, settlers initially suffered from cold weather, hunger, and disease.  There were also conflicts with the local Native Americans.  Many of the settlers who did survive had planned to leave until the arrival of a supply ship.
In the years following, tobacco became a successful crop.  Despite further hardships, more settlers arrived.  They hoped to start a new life with new opportunities.