By definition, a "hook" is something that is meant to catch the reader and reel them in, as you would a fish. What is the best way to go about doing that, in this case? Do you believe that a utopian society is possible, or are they always doomed to fail, as in Orwell's novel? Your thesis suggests the former. You might begin with a description of your own idea of utopia — what basic rules would you install, and how would they differ from the ones set down by the pigs when they decided to create their "perfect world"? Readers tend to be drawn in by a vivid sense of place; beginning with a few pertinent physical details about your utopia would be an entertaining way to start. Further on, you could refer back to this introduction with points about how "Squealer's propaganda, fearful animals, and blind followers" might influence your own created world.
A good hook draws in the reader and compels him or her to continue reading your essay. One way to attract the reader's attention is to include a short anecdote, or story, at the beginning of your essay. For example, you could begin this essay with a story about something or somewhere that seemed utopian or perfect until its flaws were exposed. For example, did you attend a camp that seemed great until you found out that the counselors were cruel and the food was spoiled? You can come up with such an anecdote using your personal experience. You could also begin by asking a broad question along the lines of "Are utopias possible?" or "What lies behind the perfect appearance of an apparent utopia?" Another option is to begin with a vivid description, such as what a utopia might look like. You could then contrast this type of utopia with Animal Farm. These are just some of the options for beginning your essay. The idea is to capture the reader's attention before you introduce the overview of the book and your thesis.
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