Utilitarianism in business is when business leaders make decisions that have positive outcomes and don’t cause harm to others. Bill Gates has been able to do this. Bill Gates developed his own company, called Microsoft, and eventually began to work closely with IBM. However, he eventually ended his business relationship with IBM. While IBM continued to be successful, Microsoft also saw expanded opportunities for growth and success. Both companies benefited from his decision to end his connection with IBM.
Bill Gates also established the Bill and Melinda Gates Foundation, which has benefited many people. It is the world’s largest philanthropic organization. It has worked to eliminate diseases, such as polio, in underdeveloped countries and recently has become involved in the fight to acknowledge climate change and the effects it may have on the world. Bill Gates has used the money he made from his business pursuits to provide positive benefits for many people in the world, even if they have no connection to companies that Bill Gates has operated.
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Bill Gates has demonstrated utilitarianism in his business decision making processes, which have been viewed to maximize benefits for the company without extreme negative impacts on those involved in its operations.
In the formative years of his company, Bill Gates made a decision to separate from IBM in order to shift his full attention to growing Microsoft. The decision opened up access to more opportunities for the company without adverse effects to the two companies. Microsoft supported IBM but maintained focus on building software as an independent commercial entity.
Bill Gates made concerted efforts to ensure he hired the best people to manage the affairs of the company. His focus was on creating a high-performance organization. He ensured that a strong developer relationship was established. Additionally, he embarked on a process to ensure Microsoft forged the right fit within the application software ecosystem. His understanding of the environment and the different relationships helped the business in growing its market.
It is clear that Bill Gates made his decisions with the belief that they would yield the best possible results by maximizing the benefits, while at the same time limiting adverse effects to the company. The success of the business attests to the efforts he made to ensure that the company remains productive and a market leader in its industry.
https://www.forbes.com/sites/quora/2016/04/29/these-were-bill-gates-most-legendary-business-decisions/
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