Chevrolet uses the marketing technique of focusing on its awards, such as those from J.D. Power Awards and Car and Driver magazine. The commercials use "real people" to demonstrate the cars' features, such as Wifi connectivity. Chevrolet's line of trucks, such as the S-10 and the Silverado, appeal to rural and blue-collar Americans by showing the trucks being used by people working on farms and in construction. The commercials for Chevrolet trucks also focus on their longevity, using the tagline that they are the longest-lasting trucks on the road. In 1991, the company was even able to use Bob Seger's song "Like a Rock" to describe its vehicle's longevity.
While I cannot give you your opinion, I can at least share mine with you. Chevrolet's focus on its awards and car features are nothing unusual in automobile advertising. However, the "real people" that it uses in the commercials are paid actors. Chevrolet is trying to portray a clean American image--the commercial's goal is to imply that this is what typical Americans drive. I would like to see more of a focus on fuel economy. Also, I believe that if the company focuses more on its American manufacturing plants in the commercials, it would tap into the "Buy American" movement that is strong in the country right now. Of course, this marketing strategy would have to be modified for overseas marketing, as Chevrolet is a global company.
https://econsultancy.com/why-is-chevrolet-s-content-marketing-so-compelling/
Sunday, February 24, 2019
What are the marketing techniques used by Chevrolet manufacturers? What is your opinion in their techniques?
Subscribe to:
Post Comments (Atom)
Why is the fact that the Americans are helping the Russians important?
In the late author Tom Clancy’s first novel, The Hunt for Red October, the assistance rendered to the Russians by the United States is impor...
-
There are a plethora of rules that Jonas and the other citizens must follow. Again, page numbers will vary given the edition of the book tha...
-
The poem contrasts the nighttime, imaginative world of a child with his daytime, prosaic world. In the first stanza, the child, on going to ...
-
The given two points of the exponential function are (2,24) and (3,144). To determine the exponential function y=ab^x plug-in the given x an...
-
The play Duchess of Malfi is named after the character and real life historical tragic figure of Duchess of Malfi who was the regent of the ...
-
The only example of simile in "The Lottery"—and a particularly weak one at that—is when Mrs. Hutchinson taps Mrs. Delacroix on the...
-
Hello! This expression is already a sum of two numbers, sin(32) and sin(54). Probably you want or express it as a product, or as an expressi...
-
Macbeth is reflecting on the Weird Sisters' prophecy and its astonishing accuracy. The witches were totally correct in predicting that M...
No comments:
Post a Comment